NewsPokémon

A Permanent Pokémon Store Is Coming to London by 2029

Collector's Edge

Pikachu in front of a London skyline with Big Ben, the London Eye and Tower Bridge, for the new permanent Pokémon store in London

A permanent Pokémon store is coming to London, and it's currently scheduled to open by 2029. The Pokémon Company announced it on 21 October 2026, and says it will be the first physical retail space for the Pokémon brand outside Asia, and the first of several permanent stores planned outside Asia. The exact location, the opening date and the store's name haven't been announced yet.

WhereLondon
OpeningBy 2029
TypePermanent store
LocationNot announced yet
Announced21 October 2026
More storesSeveral planned outside Asia

01 · The news

What's been announced

The Pokémon Company International is planning a permanent, physical Pokémon store in London. Pokémon describes it as the ultimate destination for Pokémon fans, with a variety of exclusive merchandise and one-of-a-kind experiences for Trainers of all ages.

We hope it becomes a place where everyone can come together, feel like part of a community.Gaku Susai, Chief Product and Experience Officer, The Pokémon Company International
  • Opening: currently scheduled for by 2029. That's a target, not a fixed date, and no month has been given.
  • Location: London, but no street, area or shopping centre has been named yet.
  • A first outside Asia: Pokémon says it will be the brand's first physical retail space outside Asia.
  • More to come: it's the first of several permanent Pokémon stores planned outside Asia. No other cities have been named.
Still to be announcedPokémon says more details will follow. We'll update this page when the location, the name or the opening date is announced.

02 · The name

Will it be a Pokémon Center?

Not confirmed. Pokémon's announcement calls it a "permanent, physical Pokémon store" and a "retail destination", and never uses the Pokémon Center name. It might still carry it, but for now the brand hasn't been announced.

Pokémon Center is the name of the official Pokémon shops in Asia: there's a large chain across Japan, plus stores in Singapore and Taipei. In the UK, Pokémon Center has only been an online shop, since December 2021, plus the occasional pop-up.

03 · The shop

What will it sell?

So far, Pokémon has only said "a variety of exclusive merchandise and one-of-a-kind experiences". It hasn't said whether the store will sell Pokémon TCG products, run events or tournaments, or have a play area. If the Pokémon Centers in Asia are anything to go by, expect store-exclusive merchandise to be the big draw, but that's our guess, not an announcement.

!No tickets yetThere's nothing to queue for or pre-book yet. Be wary of anything claiming to sell tickets, reservations or "early access" to the London store: Pokémon hasn't announced any.

04 · History

Pokémon shops in the UK so far

UK fans have had to make do with pop-ups and the online shop until now:

2019Pokémon Center pop-up at Westfield LondonA temporary shop in west London
December 2021Pokémon Center UK online store opensOfficial merchandise shipped across the UK
February 2025Pokémon Center pop-up at ExCeL LondonAlongside the Europe International Championships
January to April 2026Pokémon pop-up shop at the Natural History MuseumA themed shop in South Kensington, not a Pokémon Center
21 October 2026Permanent London store announcedCurrently scheduled to open by 2029

The pop-ups have drawn long queues and sold out of exclusives, which goes a long way to explaining why London is first.

05 · Our take

Our take

Our take

This is big news for UK collectors. A permanent Pokémon store means no more chasing pop-ups, and exclusives you can buy in person instead of hoping the online shop holds stock.

It's a long way off, though. "By 2029" leaves plenty of room, and we don't know where it will be or whether it will stock the trading card game at all. Until then, the cards are where they've always been: in shops like ours.

Shop Pokémon TCG at Collector's EdgeEvery Pokémon set we stock, from the latest Mega Evolution releases back to the classics.
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Catch up on what's coming to the card game in our Pokémon TCG UK release dates, or see the newest set in our Delta Reign guide.

06 · FAQ

Pokémon store London FAQ

Is there a Pokémon Center in London?
Not yet. A permanent Pokémon store is planned for London and is currently scheduled to open by 2029. Until then, Pokémon Center UK is an online shop.
When does the London Pokémon store open?
It's currently scheduled to open by 2029. No exact date has been announced.
Where will the London Pokémon store be?
The location hasn't been announced. Pokémon has only said London.
Will the London store be called Pokémon Center?
It hasn't been confirmed. The announcement calls it a permanent Pokémon store and doesn't use the Pokémon Center name.
Will it sell Pokémon cards?
Pokémon has only mentioned exclusive merchandise and one-of-a-kind experiences so far. It hasn't said whether the store will sell the trading card game.
Is it the first Pokémon store outside Asia?
Pokémon says it will be the brand's first physical retail space outside Asia, and the first of several permanent stores planned outside Asia.

Sources

Artwork: The Pokémon Company International.